TARGET AUDIENCE - PART 1

‘Audience’ is the people who watch, read, buy, listen to, or use a media product.

In marketing and advertising, a 'target audience' is the primary group of people that the MEDIA PRODUCT is aimed at appealing to.

Looking at the ‘target audience’ for a media product means looking at those people that its makers think will watch/buy/use it.

TASK 1

Go to www.findyourtribe.co.uk

Created for Channel 4 by research agencies Crowd DNA and Voodoo.

This site invites you to complete an interactive quiz, which asks you questions about your tastes on music, fashion, lifestyle, brand and media preferences; at the end defining which youth tribe you belong to.

Answer the questions.

Crowd DNA’s ongoing research for Channel 4 has identified 26 clear and tangible youth tribes:

1. Trendies
2. Hipsters
3. Craft Kids
4. Clubbers
5. PC World
6. Techies
7. Townies
8. Rahs
9. Chavs
10. Street Rats
11. Boy Racers
12. Sports Junkie
13. Blingers
14. Bhangra Muffins
15. Trackies
16. DIYers
17. Get Paid Crew
18. Smart Urban
19. Indie Kids
20. Skaters
21. Moshers
22. Grungers
23. Emos
24. Goths
25. Scene Kids
26. Indie Scenesters



TASK 2 - BLOG POST:
- Take a screen grab [cmd - shift - 4] of the result page.
- Post it on your personal BLOG along with the video [copy & paste the embed code]
- Write a paragraph on the outcome and whether you think this is an accurate REPRESENTATION of you as a consumer?